Acclimate

Website Roadmap

A living tracker of improvements to Acclimate's web presence — from SEO and AI discoverability to content strategy and social proof.

P1

Top Priority — Now

The most impactful next moves for Acclimate's web presence.

Insights page

PlannedSubstack

Pull latest posts from Substack and display them on the website as an 'Insights' section — builds topical authority, drives return visits, and gives AI engines fresh content to cite. The Substack import backend function already exists; needs the page UI and a scheduled sync.

Advisory board section — Team page

Planned

Surface Acclimate's strategic global advisers with names, photos, and brief bios on the Team page. Adds credibility, strengthens entity recognition for SEO, and signals the depth of the network behind the firm.

Advisers note — Homepage

Planned

A short, prominent note on the homepage referencing the strategic global advisers backing Acclimate — gives visitors immediate confidence that the team is supported by recognised names without needing to visit the Team page first.

Theory of change on systems

Planned

Articulate how the collective 'we' turn nature-positive solutions into the obvious solutions — those that reduce dependence on carbon-intensive inputs like fossil fuels, those that support vulnerable populations, companies, and ecosystems, and those worth investing in to future-proof nations against different climate-change scenarios. Frame how Acclimate shapes and leverages markets, investments, cultural mindset, and the scientific community to create that obviousness fast. Underpins the visual theory-of-change diagram and the homepage narrative.

In Progress

Pricing model page

In Progress

Building out a structured pricing page outlining Acclimate's service tiers, engagement models, and how to get started.

Next Up

Planned improvements once the top priorities land.

Impact numbers / stats bar

Planned

A credibility strip showing key metrics: countries reached, capital mobilised, partners. Instant trust signal for visitors and a citation signal for AI engines.

Case studies / Our Work page

Planned

1–3 concrete examples of Acclimate's advisory work, with context, approach, and outcome. Shows rather than tells.

Partner / client logos

Planned

A logo strip of organisations Acclimate has worked with — one of the highest-ROI trust signals on any advisory website.

Testimonials / quotes

Planned

Short attributed quotes from clients or collaborators.

Newsletter signup (Substack embed)

PlannedSubstack

Embed a Substack subscription form on the homepage so visitors can subscribe without leaving the site.

LinkedIn auto-posting — project updates & case studies

Planned

Connect the Acclimate LinkedIn company page so new project updates and case study highlights published on the website are automatically shared to the LinkedIn feed. Requires LinkedIn OAuth connector setup and a backend automation triggered on new content.

Insights RSS feed — content syndication

PlannedSubstack

Build an RSS 2.0 feed from the BlogPost entity (pulled from Substack) so new insights auto-syndicate to the LinkedIn company page and other platforms via tools like dlvr.it, Buffer, or Zapier. LinkedIn no longer supports direct RSS auto-publishing, so the feed routes through a syndication service.

Completed

Already live and working.

Meta tags & Open Graph

Done

Page title, description, and social sharing tags so links preview correctly on LinkedIn, Twitter, and messaging apps.

JSON-LD Structured Data — Organization, WebSite, Person & FAQ schemas

Done

Expanded machine-readable schemas (Organization, WebSite, Person for each team member, FAQPage) that help AI engines (Perplexity, ChatGPT Search, Google AI Overviews) accurately identify, understand, and cite Acclimate.

Custom favicon

Done

Acclimate logo set as the browser tab icon.

Sitemap with lastmod dates & robots.txt

Done

Helps Google and other search engines crawl and index all pages efficiently. lastmod dates signal content freshness.

Google Search Console setup

Done

Verify ownership, monitor search performance, and identify indexing issues.

llms.txt

Done

An emerging standard (like robots.txt but for AI) — a plain-text summary of Acclimate's purpose, team, and pages that LLM crawlers can read and reference directly.

LinkedIn & social profile links

Done

Structured data and visible links connecting team profiles to their verified LinkedIn accounts — strengthens entity recognition by Google and AI engines.

Page-specific SEO

Done

Each page (Team, Services, Insights, Press) has its own unique title tag, meta description, Open Graph tags, and canonical URL.

Press, media & events

Done

A dedicated page listing publications, podcast appearances, conference participations, and speaking slots. Built and ready to populate.

Analytics dashboard

Done

Admin-only dashboard showing contact form submissions, enquiry subjects breakdown, and inbound interest trends.

Engagement click & view tracking

Done

Instrumented tracking for LinkedIn profile clicks (per team member), team profile views, insight article opens, and press/event link clicks. Aggregated in the analytics dashboard.

Services page restructure — layout decision

Done

Layout finalised and implemented on the main Services page with full-width image header, pill-tab client filtering, and accordion service cards.

Core pages live

Done

Homepage and Team page published and functional.

Contact form with email notifications

Done

Form submissions saved to database and emailed to the Acclimate team automatically.

Custom domain

Done

acclimate.world connected to the website.

Mobile-responsive design

Done

All pages tested and optimised for mobile devices.

Acclimate

Climate and nature advisory driving embedded innovation for financiers and implementers.

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