
A living tracker of improvements to Acclimate's web presence — from SEO and AI discoverability to content strategy and social proof.
The most impactful next moves for Acclimate's web presence.
Pull latest posts from Substack and display them on the website as an 'Insights' section — builds topical authority, drives return visits, and gives AI engines fresh content to cite. The Substack import backend function already exists; needs the page UI and a scheduled sync.
Surface Acclimate's strategic global advisers with names, photos, and brief bios on the Team page. Adds credibility, strengthens entity recognition for SEO, and signals the depth of the network behind the firm.
A short, prominent note on the homepage referencing the strategic global advisers backing Acclimate — gives visitors immediate confidence that the team is supported by recognised names without needing to visit the Team page first.
Articulate how the collective 'we' turn nature-positive solutions into the obvious solutions — those that reduce dependence on carbon-intensive inputs like fossil fuels, those that support vulnerable populations, companies, and ecosystems, and those worth investing in to future-proof nations against different climate-change scenarios. Frame how Acclimate shapes and leverages markets, investments, cultural mindset, and the scientific community to create that obviousness fast. Underpins the visual theory-of-change diagram and the homepage narrative.
Building out a structured pricing page outlining Acclimate's service tiers, engagement models, and how to get started.
Planned improvements once the top priorities land.
A credibility strip showing key metrics: countries reached, capital mobilised, partners. Instant trust signal for visitors and a citation signal for AI engines.
1–3 concrete examples of Acclimate's advisory work, with context, approach, and outcome. Shows rather than tells.
A logo strip of organisations Acclimate has worked with — one of the highest-ROI trust signals on any advisory website.
Short attributed quotes from clients or collaborators.
Embed a Substack subscription form on the homepage so visitors can subscribe without leaving the site.
Connect the Acclimate LinkedIn company page so new project updates and case study highlights published on the website are automatically shared to the LinkedIn feed. Requires LinkedIn OAuth connector setup and a backend automation triggered on new content.
Build an RSS 2.0 feed from the BlogPost entity (pulled from Substack) so new insights auto-syndicate to the LinkedIn company page and other platforms via tools like dlvr.it, Buffer, or Zapier. LinkedIn no longer supports direct RSS auto-publishing, so the feed routes through a syndication service.
Already live and working.
Page title, description, and social sharing tags so links preview correctly on LinkedIn, Twitter, and messaging apps.
Expanded machine-readable schemas (Organization, WebSite, Person for each team member, FAQPage) that help AI engines (Perplexity, ChatGPT Search, Google AI Overviews) accurately identify, understand, and cite Acclimate.
Acclimate logo set as the browser tab icon.
Helps Google and other search engines crawl and index all pages efficiently. lastmod dates signal content freshness.
Verify ownership, monitor search performance, and identify indexing issues.
An emerging standard (like robots.txt but for AI) — a plain-text summary of Acclimate's purpose, team, and pages that LLM crawlers can read and reference directly.
Structured data and visible links connecting team profiles to their verified LinkedIn accounts — strengthens entity recognition by Google and AI engines.
Each page (Team, Services, Insights, Press) has its own unique title tag, meta description, Open Graph tags, and canonical URL.
A dedicated page listing publications, podcast appearances, conference participations, and speaking slots. Built and ready to populate.
Admin-only dashboard showing contact form submissions, enquiry subjects breakdown, and inbound interest trends.
Instrumented tracking for LinkedIn profile clicks (per team member), team profile views, insight article opens, and press/event link clicks. Aggregated in the analytics dashboard.
Layout finalised and implemented on the main Services page with full-width image header, pill-tab client filtering, and accordion service cards.
Homepage and Team page published and functional.
Form submissions saved to database and emailed to the Acclimate team automatically.
acclimate.world connected to the website.
All pages tested and optimised for mobile devices.